CRM that fills itself
Leads from every channel, scored and assigned, with the full conversation attached.
SiteSeer Sales · for property developers
Every unit sold,signed and paid.
One CRM for off-plan sales. Leads from every channel, replies on WhatsApp in seconds, follow-up that never forgets, and every purchase tracked from reservation to the last instalment.
< 60 s
First reply on WhatsApp
6
Lead channels, one list
14
Stages, reservation to title
4
Apps carry one buyer
Leads from every channel, into one list
Instagram
WhatsAppPango marketplaceFacebook lead formsSearch and paid adsAgents and referralsDiaspora channelsYour websitePast enquiries
WhatsAppPango marketplaceFacebook lead formsSearch and paid adsAgents and referralsDiaspora channelsYour websitePast enquiriesSales rarely fail at the viewing. They leak before and after it: an enquiry nobody answers, a buyer abroad who gives up on the paperwork, an instalment that drifts into arrears.
Where sales leak
Six places buyers slip away.Each one has a fix.
Most lost sales are never seen. They do not show up as a lost deal, only as a quiet month.
The leak today
Leads sit in DMs, chats, missed calls and agents' personal phones. Nobody can say how many came in last week.
With SiteSeer Sales
One CRM. Every enquiry lands with its source recorded and duplicates merged, whichever channel it came from.
The leak today
The buyer waits hours, or until the next working day. By then another developer has booked the viewing.
With SiteSeer Sales
A reply on WhatsApp in under a minute, day or night, with plans, prices and a viewing slot.
The leak today
A brochure PDF and a phone number. Buyers have to call to learn what is still available.
With SiteSeer Sales
Pango pages with live plans, prices, availability and verified construction progress.
The leak today
Diaspora buyers are unsure how to sign and send money safely, so the reservation waits.
With SiteSeer Sales
A guided path with your advocate in the same system, and authorised payment providers.
The leak today
Arrears are found at month end, or later, when someone reconciles the bank statement.
With SiteSeer Sales
Reminders before each due date, receipts when paid, and arrears flagged every week.
The leak today
Silence between payments. Buyers phone to ask how far the build is, and some stop paying.
With SiteSeer Sales
Monthly verified updates, statements and documents in their MyHome portal.
01 · Enquiry
A buyer writes at 9:47 pm.
An enquiry from your Instagram ad. The office closed hours ago, so in most firms it waits until morning.
02 · Reply
Answered in nine seconds.
SiteSeer Sales replies on WhatsApp with what is available, the price, the floor plan and the payment plan.
03 · Qualify
Qualified while they chat.
Budget, timeline and where the buyer lives are captured as the conversation goes, and the lead is scored in your CRM.
04 · Viewing
The viewing books itself.
The buyer picks a slot. It lands in the agent's calendar with the whole conversation attached, and a reminder goes out the day before.
05 · Hand-over
A person takes it from here.
Anything that needs judgement goes to an agent. The follow-up flow pauses until they decide what happens next.
RRRiverside ResidencesSales · usually replies instantly
Demo conversation
Hi, saw your ad on Instagram. Is the 2-bedroom still available? How much?21:47
Auto-replyHi Amina, yes. Three 2-bedrooms are left, from KES 18.5M. Here is the plan and the payment plan.21:47
Auto-reply
Payment plan · 10/10/70/10.pdf21:47
Payment plan · 10/10/70/10.pdf21:47I'm in Dubai, moving back next year. Budget is around 20M.21:49
Auto-replyThanks. Many of our buyers abroad view by video. Would you like one?21:49
Auto-replyPick a time that suits you:Sat 10:00Sat 14:00Sun 11:0021:50
Sat 10:0021:50
Wanjiru (sales) joined the chat
WanjiruGood morning Amina, I'll host your viewing on Saturday. Any questions before then?08:03
Message
EnquiryEnquReplyReplQualifyQualViewingViewHand-overHand
RRriverside.residences Business · Instagram
Comment 3D for a walkthrough
amina.k commented on your reel: “3D”
AutomationHi Amina! Here's the 3D walkthrough of Riverside Residences you asked for.Send me the tour
Send me the tour
AutomationGreat. What's your name?
Amina Kariuki
AutomationThanks Amina. Which email should we send the price list to?
amina.k@mail.com
Automation
3D tour · Riverside Residencespango-app.com · plans, prices, progress
3D tour · Riverside Residencespango-app.com · plans, prices, progressLink opened · 21:53
Is the 2-bed with the balcony still available?
Wanjiru from sales joined
Message…
Instagram · 01 · Comment
A buyer comments “3D” on your reel.
Your caption says: comment 3D for a walkthrough. Every comment with the keyword starts an automation, at any hour.
Instagram · 02 · Reply
Public reply, then a private DM.
A short public reply (rotated, so Instagram never sees the same text twice) and a DM with a button that opens the conversation.
Instagram · 03 · Capture
Name and email, one at a time.
Pango asks for one thing per message, checks the email, and asks once more if it looks wrong. The lead exists the moment we have it.
Instagram · 04 · Experience
A link they can walk through.
A tracked link to the unit on Pango: 3D tour, plans, prices and progress. You see who opened it, and when.
Instagram · 05 · CRM
In your CRM, with everything they said.
Keyword, post, unit type, where they live and how far they got. If they go quiet, one follow-up goes out inside Instagram's 24-hour window.
CommentCommReplyReplCaptureCaptExperienceExpeCRMCRM
Lead generation, automated
Three channels bring the buyers.One CRM catches every one.
WhatsApp and Instagram automations answer and qualify. Pango, the marketplace from our sister company, is connected to your CRM, so enquiries and bookings from it land beside the rest, with their source recorded.
WhatsAppAuto-replies with plans, prices and viewing slots, in seconds.
InstagramComment and DM automations, interactive forms and tracked links.
Pango marketplaceYour project on the marketplace, for buyers at home and abroad.
Leads · today Live
- AAmina K.Commented “3D” · opened the tourInstagram Dubai
- BBrian O.Asked about a 2-bed · viewing SatWhatsApp Nairobi
- GGrace W.Booked a video viewing · 3-bedPango London
- PPeter M.Paid the booking fee · B-1204Pango Nairobi
Sample leads
Verified by SiteSeer 3D tourRiverside ResidencesRiverside · 2 and 3 bedrooms · 45% built
2-bed · B-1204
PriceKES 18.5M
Plus stamp duty and feesKES 1.1M
Developer plan10 / 10 / 70 / 10
To Westlands18 min drive
Nearest school1.1 km
Book a viewingPay the booking feePango, our sister company
Let buyers experience your project from anywhere.
- Built for buyers abroadDiaspora buyers walk through the unit in 3D, see the plans, the area and the real cost, from wherever they are.
- Buyers arrive informedPango answers what can I afford, can I trust it and how would I live there, before anyone calls your team.
- Trust you don't have to argue forVerified construction progress, your consultants and the documents your advocate releases sit on the page.
- Leads with intent, straight to the CRMUnit type, budget, where they live and what they looked at. No forwarding, no copy-paste.
- Book and pay the booking fee onlineA buyer can reserve and pay from anywhere, and the purchase opens in Sales with the unit and price filled in.
Speed
The first developer to answerusually gets the viewing.
Buyers enquire with three or four developers at once, mostly in the evening. Whoever replies with something useful first sets the pace for the rest of the sale.
7×
as likely to qualify a lead contacted within the hour
42 h
average first response among firms that replied at all
< 60 s
first reply from SiteSeer Sales on WhatsApp, day or night
Source: Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.
The buyer journey
From first hello to the last instalment.One record the whole way.
Six stages, each with an owner and a next step. Scroll through them on the real screens.
Journey · 01 Attract
Every channel, one list.
Instagram, Pango, lead forms, agents and referrals feed one CRM. Each lead keeps its source, so you know what your media spend bought.
Lead tagged · InstagramJourney · 02 Reply
Answered in seconds.
WhatsApp auto-replies send plans, prices and a viewing slot the moment a buyer writes. Any reply from the buyer lands with an agent.
First reply · 9 sJourney · 03 Follow up
No lead goes cold.
Five flows run until a person decides: new enquiry, after viewing, re-engage, reservation and instalment.
Flow paused · buyer repliedJourney · 04 Reserve
Whose turn is it?
Each purchase has fourteen stages from unit selection to title, each with a named owner and a nudge when it waits.
Next step · advocateJourney · 05 Sign
Signing stops being the bottleneck.
Each purchase opens as a matter for your advocate, with buyer, unit and price filled in. Due diligence, offer letter and sale agreement share one workspace.
Sale agreement · signedJourney · 06 Collect
Every shilling, followed.
Payments matched to buyer, unit, instalment and reference. Aging by 1–30, 31–60, 61–90 and 90+ days, per buyer.
Instalment 3 · received
AttractAttReplyRepFollow upFolReserveResSignSigCollectCol
Inside SiteSeer Sales
Everything the sales team touches.In one place.
From the first message to the last instalment, your agents, managers and accounts work from the same buyer record.
WhatsApp inbox
One shared number for the team. Auto-replies first, people when it matters.
Each agent's day, planned
Sera lines up calls, viewings and overdue payments for every agent each morning.
Payment plans per unit type
Deposit, construction and completion splits such as 10/10/70/10, set once per unit type.
Inflows beside outflows
Money coming in from buyers next to certified payments out to contractors, block by block.
The whole buyer journey
Every touch from first message to keys on one timeline, so anyone can pick up the thread.
Sera AI
Every agent startswith a plan.
Sera reads the CRM, the conversations and the payment schedule, then lines up each agent's calls, viewings and overdue payments. It drafts the messages; in copilot mode a person approves each one before it goes.
- Each agent's day, planned
- Drafts you approve
- Answers from your price list
- People handle legal and complaints
Sera · My day
One connected system
Four apps carry one buyer.From first message to the keys.
Verified progress from the SiteSeer construction platform feeds Pango pages and MyHome updates, and buyer inflows sit beside contractor payments, so you can see whether sales are funding the build.
01Attract
PangoYour project on the marketplace from our sister company: 3D tours, real costs and verified progress, for buyers anywhere.02ConvertSiteSeer SalesCRM, WhatsApp and Instagram automations, follow-up flows, Sera, viewings and purchases.03SignLegal workspaceYour advocate reviews, runs due diligence and sets the signing procedure, in the same record.04Pay and stayMyHomeInstalments, receipts, documents and monthly construction updates for every buyer.
PangoYour project on the marketplace from our sister company: 3D tours, real costs and verified progress, for buyers anywhere.02ConvertSiteSeer SalesCRM, WhatsApp and Instagram automations, follow-up flows, Sera, viewings and purchases.03SignLegal workspaceYour advocate reviews, runs due diligence and sets the signing procedure, in the same record.04Pay and stayMyHomeInstalments, receipts, documents and monthly construction updates for every buyer.
Buyers who can see progress keep paying, and tell their friends. MyHome answers what they have paid, how far their home is and where their paperwork is, without a phone call.
Cost of slow sales
Every unsold month has a price.Here is yours.
The simplest way to see it: the finance you carry on units that are not yet sold. Lost instalments and late handover income come on top.
Unit price × annual rate ÷ 12. Illustrative; the CBK weighted average lending rate was 14.70% in March 2026.
Unsold stock costs you
KES 2.33M
a month in finance
- Per unit, per month
- KES 233K
- Over a year
- KES 28.0M
Questions
Frequentlyasked questions
How SiteSeer Sales fits around your agents, your advocate and the way you already sell.
No. We link your existing business number to the shared inbox. Auto-replies go out from it, and agents reply from the same thread.
In copilot mode Sera drafts and a person approves each message before it goes. Legal questions, disputes and complaints always go to a person.
Yes. Sold units and their payment history import from Excel, so collections and reminders start on day one.
No. SiteSeer coordinates the paperwork. Your advocate acts under their own engagement and sets how each document is executed, as the law requires.
Usually two weeks: price list, unit types and plans loaded in week one; Pango pages, auto-replies, flows and MyHome invites in week two.
Yes. Verified site progress feeds Pango pages and MyHome updates, and buyer inflows sit beside contractor payments in the platform.
Live with your buyersin two weeks.
Share your price list, unit types and payment plans. We load them, link your WhatsApp number, import the units you have already sold and switch on the replies.